Marketing constants are those who create, implement plans and different strategies for client to sell particular product or services. These plans and strategies can be life or death for a business. So be sure about the selection of a particular marketing constant. As number of things involve in it and expert knows better.We should also not mix up the advertising executive with marketing consultant as advertising is only one part of marketing mix. There are different tools a company uses for effective promotional campaign. These are often separated into what is known as four P’s of marketing: product, price, placement and promotion. Marketing mix term refers to how a product or service is priced, packaged, distributed, promoted and sold. It also depends upon industry, client and individual products and services.Now come back to main topic the main role of marketing consultant is advice clien EasyAzon ts on the best strategies for selling their products or services. These professionals also have deep knowledge of competition analysis, marketing campaign analysis, branding, and pricing. As consultant you have to research and study the competition of your prospects. As well as techniques, elements they are using in terms of marketing campaign so you can advice your clients on how to outplay those people. In marketing campaign analysis you are expected to analyze the current campaign of your clients to determine its strengths and weakness. After this analysis you will be able to recommend how to improve the strategies and get better results.Branding is an important factor so give advice and recommendations on it so yours client’s potential buyers will easily recognize the products in market. Similarly pricing is one element that is considered by buyers when they are about to make a purchase.