Someone once stated, although who it was is not particularly needed to know who it was here, that 1984 came and went and we didn’t really notice it.With the digital age in place way back then, twenty six or so years later it seems as if big brother is watching all the time. Certainly the media and news gatherers are always looking for a story, any story in fact that could consign your business or organization to the metaphorical “room 101″.Without having in place a 24 hour accessible from anywhere PR Software there are more opportunities for a slip up from the communicators of businesses or organizations where public persona or perception, that has been crafted over years, even decades, can be destroyed in an instant with a careless word or statement.Modern PR Software that addresses the challenges that corporate communicators face in th simulation software e modern era needs solutions which are no longer one size fits all; indeed the requirements of a modern communications department in a corporate, government department or charitable organization are as very different as chalk, cheese and water.Fragmentation of the mass media into 24 hour news channels, websites devoted to news only and a stream of printed tabloids and broadsheets all with editors screaming at the hacks to “get an exclusive” or “fill this space” time and again means that any news is ok news, so long as it fills the gap.PR Software should offer a solution that is designed to recognize and be adaptable to the changing face of the media and assist corporate communicators in companies and/or organization to protect their hard won reputations by increased and effective management of current and future stakeholder relationships.